Clients such as Vin Diesel, Amy Adams and Rachel Weisz have kept O’Neil on the run during the past year. She got her start in the UTA mailroom in Los Angeles, and later spent eight years as a manager for the Firm. Brillstein Entertainment recruited her to open its first full-fledged New York office in 2008, arriving just in time for the explosion of film and TV production in New York. “I had more premieres and press junkets last year in New York than in Los Angeles,” O’Neil says. The job of representing marquee clients has become exponentially more complicated in the digital age, when there are so many options for actors to engage directly with fans. Diesel is a master, O’Neil says, noting that she felt a turning point for the industry this year with Universal’s marketing campaign for “Furious 7.” “When the studio debuted the trailer, they did it with Vin on his Facebook page.” [+]
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