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As the head of the Nielsen Sports Group, Master developed the “FANALYTICS” platform which provides brands & properties with a deeper understanding of how fans consume sports content as well as measuring the impact of sports sponsorship investments. He also created the Nielsen N-Score which is the leading measurement tool for evaluating the brand effect of professional athletes and sports personalities, enabling advertisers to make smart marketing decisions on commercial endorsements. Prior to joining Nielsen, Master was the Vice President of Business Development of Corporate Sponsorships at the NFL, the VP of Marketing Solutions for Octagon Worldwide and the Director of Business Development in the International Group for the NBA. [+]