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Stephen D. (Steve) Rappaport is an authority on listening to social media to create enduring business advantage. An experience author, Listen First! is his third book, and second published by John Wiley & Sons. Steve brings over 20 years academic and business experience with listening to Listen First!, making him one of the most qualified authorities on the topic. Listen First! is, so far as is known, the first book on the subject. Steve's prior Wiley book, "The Online Advertising Playbook (2007)," is considered a standard work in the field, which has sold very well and has been assigned as texts in undergraduate and graduate courses. [+]