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As managing partner and co-founder of Peppercom, Steve is responsible for overall agency direction and management, new business development, new product development, agency marketing and overall account management. Since founding the agency in 1995, he has been instrumental in Peppercom's rise from a two-person start-up to its current position as one of the nation's best known mid-sized strategic communications firms. Along with strategic consultant Dr. Richard Harte, Steve has written a book on Pain-based Selling, What’s Keeping Your Customers Up at Night? published by McGraw-Hill. He was also one of the CEOs featured in Donald Trump’s recent book Trump: The Way to the Top. [+]