Steven J. Lanzano joined TVB as president on January 1, 2010. He came to the association from MPG U.S., where as chief operating officer, he was responsible for the strategic and operational leadership of MPG’s marketing and service professionals across the U.S. He oversaw all client accounts at MPG, including Fidelity, Dannon, Volvo, Reckitt Benckiser, Sears, CBS Films, and McDonald’s. Before joining MPG, Mr. Lanzano was the chief executive officer of Mediaedge:cia, responsible for overseeing the agency’s operations across the U.S. and Canada, and global media director at sister agency Mindshare, where he was responsible for the American Express business. He also held executive positions in New York at Ogilvy & Mather, Ammirati & Puris and FCB as well as working at Ted Bates and NW Ayer Advertising. He has received much industry recognition throughout his career. He was named a Media All-Star by the former Marketing & Media Decisions (now MediaWeek), received two Creative Media Awards, the 1994 FCB Chairman’s Award and has been the principal speaker at the annual meetings of the Association of National Advertisers (ANA) and the Magazine Publishers Association (MPA). [+]
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