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Sue Siddall is a Partner at IDEO. Leading the London location, her role is to lead IDEO’s business and work with clients to help them realise new opportunities, achieve new growth, and build innovation capabilities. Sue has over 20 years of strategy, marketing and brand experience, working with organisations in the luxury, retail, food & beverage, consumer products, hospitality, NGO and public sectors. Her clients have included Oxfam, Numico (Danone) and IKEA. [+]