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Suren Ter-Saakov has been an expert in SEO long before it became what it is today. As COO of the SEOquake Team, Suren continues to utilize his extensive search engine knowledge to develop tools that serve those who make their living online. The SEOquake Team is the company behind an ever-expanding suite of popular SEO/SEM tools including the SEOquake toolbar, a free plugin utilized by well over 2 million webmasters worldwide, and the competitive keyword research tool SEMrush which currently boasts nearly a quarter million users. Suren has performed prior speaking engagements at SMX conferences as well as various other seminars, and upholds an informative column on Search Engine Watch. Suren is an incomparable resource of search engine knowledge. Some might say that he lives, eats, and breathes analytics. He has invaluable insight into just how search engines work, how to analyze the data they provide and implement that data into effective ad campaigns and optimization strategies. Suren and his colleagues at SEOquake are ever striving to increase the power and scope of the tools they've developed, while simultaneously formulating new ones to further benefit those who success depends largely on search engines. [+]