Theater marketing maven Lee has worked to build the brand of Broadway. She’s proudest of two achievements: founding Camp Broadway, the summer program that has been engaging young theater fans for 20 years, and, more recently, launching Audience Rewards, the initiative that aims to reward Broadway fans the same way airlines stoke loyalty in their frequent fliers. She also spearheaded the creation of the National High School Musical Theater Awards, nicknamed the Jimmys in honor of Nederlander chairman James M. Nederlander. “I’ve always been asking the question, ‘How do we take this industry, which essentially starts from scratch with every new show, and create opportunities for audiences to interact and engage with us in ways that they love?’” [+]
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