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All about Swiss Military Founder Hans Noll used his creative imagination and blended his name with the word watch, giving life to the word Hanowa. Hans followed a broad-based commercial career and took over European sales management for a mid-sized watch factory. In 1963, there were additional management changes, and he then turned over the company to his wife. Since then, Hanowa watches have come alive to represent a true fantasy watch. Swiss Military watches were originally designed for the young fashion-conscious customer looking for an affordable timepiece. Over the past 15 years, the company has adapted to the ever-changing market trend and transformed their product into a sports-inspired collection. Each Swiss Military watch embodies the nature of everything Swiss and is exclusively made by expert craftsmen. With their fine Swiss movement, reliability, and high precision, each watch receives the careful attention needed to make each timepiece truly special. [+]