Talkers Magazine is a trade industry publication related to talk radio in the United States. Its slogan is "The Bible of Talk Radio and the New Talk Media". In addition to radio, it covers talk shows on broadcast and cable television as well as Internet-only shows and podcasting. The magazine advocates the advancement of conservative, progressive and apolitical talk radio. Ratings for talk shows are based upon "the opinion of the TALKERS editorial board" and are "non-scientific projections... and do not represent exact Nielsen Audio or any other ratings service totals.