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I recently watched a webinar presented by Tamsen McMahon, Director of Digital and Strategic Initiatives at Sametz Blackstone Associates and Co-author of Brass Tack Thinking, on how to prepare your own social media campaign and I really like her own perspective on it. Tamsen believes that doing social media is not really an art form but a science because there are alot of things involved before, during and after the social media communication you prepared for your selected audience. [+]