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By 2015, Lovett was a rising web star, having launched two YouTube channels, a Vine account, and Twitter and Instagram profiles. On his main YouTube channel, he quickly accumulated more than 65,000 views and posted such popular videos as "Meeting the Boys" and "How to Steal Yo Girl." His early YouTube videos include humorous posts titled "Cinnamon Challenge" and "Totally Tate." He is known as TotallyTate on Vine and as TateLovett and TateDoesStuff on YouTube. He has a sister named Carly. His first YouTube video, "Josh and Luke," features his two cousins. He and Kian Lawley are both social media stars from California. [+]