The Herbert Brothers shocked the ad world when the fan-created Super Bowl commercial they wrote, produced, directed and edited for $2,000 placed #1 on the USA Today Ad Meter. The feat broke Budweiser's ten year streak atop the chart and earned the brothe
The Herbert Brothers, Joe and Dave, are humorous inspirational speakers telling their true life tale of the American Dream. The down to earth midwestern boys shocked the ad world in 2009 when their fan-created Super Bowl commercial, FREE DORITOS!, bested 51 other ads to take the #1 spot on the USA Today Ad Meter breaking ad king Budweiser's ten year streak atop the chart and earning them $1 Million Dollars. FREE DORITOS! went on to place number one in numerous polls including YouTube's Ad Blitz, MSNBC's Super Bowl Ad Poll, and HULU Viewer's Favorite, generating over 1 billion total media impressions and FREE buzz worth an estimated $44 Million Dollars. And while professionally produced Super Bowl ads were created for hundreds of thousands of dollars, the Herbert Brothers accomplished this amazing feat with a budget of less than $2,000. [+]
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