CafeMom is an ad-supported social networking site which is targeted at mothers and mothers-to-be. It was founded in 2006 by Andrew Shue and Michael Sanchez. Within one year of its launch, CafeMom became the most trafficked website for women (by page views) on the Internet, according to comScore. CafeMom gets more than 8 million unique visitors a month, accounting for over 140 million page views. According to their own website, as of 2009, CafeMom.com has turned profitable. On March 30, 2010, CafeMom announced the launch of The Stir, a new blog for moms featuring topics such as celebrity gossip, parenting dilemmas (and solutions), current events, and home decorating. Based in New York City, the company has about 120 employees. CafeMom is owned by privately held CMI Marketing.