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Thierry Maillet is specialized in marketing and created the marketing term 'Generation P', according to him represents the evolution from the consumption society to the participation society. Between 1994 and 2003 he founded two marketing consultancy bureaus, where Thierry Maillet advised the leading consumer goods and luxury goods business in France, Europe and the USA. He continued in delivering business advice by providing assistance and delivering lectures and seminars across the world. From 2005 till 2008 he was a columnist for 'Le Nouvel Economiste' and he now delivers seminars and doctoral education at the CERAM Business School in Nice and provides a Master course in Paris at the famous Institut d'Etudes Politiques (Sciences Po). [+]