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In 2011, Alex Karpenko figured out a way to use a smartphone’s gyroscope to stabilize video recordings and started the company that would become Luma, later acquired by Instagram. Thomas Dimson, who’d worked at Luma, suggested applying the technique to time-lapse video. From their collaboration, alongside designer Chris Connolly, came Hyperlapse, the hit app from Instagram that empowers iPhone and Android users to create their own time-lapse vids with just a few finger swipes. "Encouraging that experimentation is probably the reason we ended up having mass-market success," Dimson says. While the duo won’t release user figures, a number of brands have pounced on the technology for their Instagram feeds. [+]