Largely, this was due to his skillful marketing. Dolby promoted himself as a kind of mad scientist, an egghead that had successfully harnassed the power of synthesisers and samplers, using them to make catchy pop and light electro-funk. Before he launched a solo career, Dolby had worked as a studio musician, technician, and songwriter; his most notable work as a songwriter was "New Toy," which he wrote for Lene Lovich, and Whodini's "Magic's Wand." In 1981, he launched a solo career, which resulted in a number of minor hits and two big hits -- "She Blinded Me with Science" (1982) and "Hyperactive" (1984). Following "Hyperactive," his career faded away, as he began producing more frequently, as well as exploring new synthesiser and computer technology. Dolby continued to record into the '90s, but by that time, he was strictly a cult act. [+]