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He has been referred to by his colleagues, clients, and friends as “America’s Leading Market Strategist.” He is Thomas Winninger, founder of the Winninger Institute for Market Strategy, a research institute, and author of the best-selling books, MarketQuake, Full Price, Price Wars, Hiring Smart, Sell Easy, and his just published book, Bullseye! that tells what market leaders are doing to consistently hit the bullseye. [+]