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There is nothing Tim League—who owns an Austin-based alt-cinema institution called Alamo Drafthouse, where alcohol and food are served, and a distribution company called Drafthouse Films—won't do to get you to see a movie he loves. To promote Drafthouse's dark delight about escalating dares titled Cheap Thrills, Tim challenged the director, producer, and star to drink beer until one of them peed his pants. (Tim lost. The video evidence is online.) "It was a fun and creative stunt," says his wife, Karrie. "But would I say it was a proud moment?" [+]