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In the 1980s, scientists at CERN were asking themselves how massive, complex, collaborative projects -- like the fledgling LHC -- can be orchestrated and tracked. Tim Berners-Lee, then a contractor, answered by inventing the World Wide Web. This global system of hypertext documents, linked through the Internet, brought about a massive cultural shift ushered in by the new tech and content it made possible: AOL, eBay, Wikipedia, TED.com... [+]