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Tim Rosa is Fitbit’s VP of Global Marketing and responsible for brand & product marketing, partnerships, advertising & media, PR & events, Fitbit.com, premium services, CRM, customer acquisition, engagement and monetization. Tim has more than 15 years of experience leading marketing for iconic brands including Fitbit, Electronic Arts, DivX, 2K Sports and ESPN Videogames. Most recently Tim was VP of Global Brand Development at Electronic Arts, where he led branding for FIFA, Madden, Battlefield and Need for Speed, among others. Prior to EA, he was the VP of Marketing at digital video pioneer DivX leading the company into acquisition. Prior to this, Tim led marketing efforts for the famed video game publisher, 2K Sports, and increased NBA 2K marketshare from 10 to 80 percent in five years. Tim attended the University of Michigan-Flint and lives in Mill Valley where he spends his "play" time surfing, playing ice hockey, mountain biking and trail running Mt Tam. [+]