Timbuk2 is a San Francisco based messenger bag company that was established in San Francisco in 1989 by former bike messenger Rob Honeycutt.[3] The company was originally named Scumbags, but founder Honeycutt changed the name to Timbuk2 Designs in 1990. The name Timbuk2 was inspired in part by the American rock band Timbuk3 and the company's swirl logo was designed by Honeycutt and is meant to mimic the rotation of a bike wheel.[4] Timbuk2 is owned by private equity firms VMG Equity Partners and Capital Logic Partners.[5]

Timbuk2 founder Honeycutt was fascinated by "just in time" manufacturing. He studied the Toyota manufacturing model and developed the Timbuk2 Classic Messenger bag pattern to be able to accommodate custom orders from independent bike dealers in San Francisco. While its product line has since expanded beyond custom bags, Timbuk2 has continually designed and manufactured all its custom products in San Francisco's Mission neighborhood since 1989. Non-custom products are manufactured in China, Vietnam, and Indonesia.[6] Timbuk2 is one of the few remaining manufacturing facilities operating in San Francisco. In 2011, Timbuk2 launched a bicycle share program in its retail store.[7]