Tina serves Customer Insights Professionals, focusing on consumer marketing measurement and analytics. Her research agenda focuses on attribution, marketing mix modeling, metrics and measurement development and analysis, ROI measurement and impact, and dashboards and reporting.
Previous Work Experience
Tina has eight years' experience in consumer and marketing measurement and advanced analytics in a client role and consulting capacity. Most recently, she managed measurement and analytics efforts for a major telecommunications client while at a major digital agency. Prior to that, she worked at GE Retail Consumer Finance in the credit card division, building predictive models to help identify profitable credit card customers for its retail partners. She also held several roles in marketing consulting firms, advising companies on how to effectively build and manage their analytics and measurement efforts.
Tina holds a B.A. in economic theory and English from Assumption College and a master's degree in economics from Southern Methodist University. [+]
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