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Few creative directors have been as effective as Todd Simmons at convincing clients to sign off on bold solutions. Wolff Olins's work for the London Olympics was divisive--the firm itself describes the London 2012 logo as "unexpectedly dissonant"--but unquestionably attention getting. Simmons and his team have also done notable work for a host of companies, including PricewaterhouseCoopers, Google, and Current TV. [+]