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It can be difficult to wrap one's mind around the size and the reach of modern video- and online-game culture. But gaming isn't only outstripping more-traditional media in revenue (it overtook music in 2008), it's become a powerful lens to re-examine our culture at large. Tom Chatfield, a longtime gamer, is the arts and books editor at the UK current-affairs magazine Prospect. In his book Fun Inc., he argues that games, with their immersive quests and deeply satisfying (and carefully designed) virtual rewards, are a great place to test new approaches to real-world systems that need a reboot. [+]