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Tom Critchlow is Head of Search Marketing for Distilled - a London based SEO agency. Tom runs all SEO and PPC campaigns for Distilled, either working hands on or project managing a team of search marketers and is responsible for the overall success of projects as well as defining working practices and SEO processes for the team. Tom has worked on many SEO projects and has provided a range of services such as full hands-on SEO, consulting, PPC & reputation management to a varied client list including international publicly listed businesses, politicians and celebrities. As well as working on SEO and PPC projects Tom actively engages in this new fangled thing called web 2.0 and blogs in a number of places, the most prominent of which are the Distilled blog and theSEOmoz blog as a Global Associate. He also contributes to the online SEO community via Sphinn (with a 55% front page submission rate over 38 submissions) and Twitter (though arguably twitter isn't contributing). [+]