You can edit something on the page right now! Register today, it's fast and free!
Today’s generation of marketing professionals are likely coming from the leading business schools across the nation. They probably espouse the need to build a brand, gush over how to exploit the Internet, and propose marketing dollars be poured into mass-market advertising. But for over four decades, marketing guru Tom Feltenstein, who is long respected as the champion of innovative Neighborhood Marketing, has advocated for the exact opposite. [+]