As Executive Vice President, Brand Planning & Strategic Insights, NBCUniversal Entertainment & Digital Networks and Integrated Media (E&DN/IM), Tony Cardinale is responsible for identifying insights that help drive the business’s brand and audience development, viewer engagement and loyalty. Cardinale also helps to identify revenue opportunities through strategic partnerships with program development, consumer marketing, ad sales and digital media for the portfolio. The E&DN/IM division includes Telemundo, Bravo Media, ExerciseTV, Oxygen Media, mun2, Sprout, Style, TV One, DailyCandy and Swirl, Fandango, iVillage, Television Without Pity and the Integrated Media group, which includes the company-wide initiatives Green is Universal, Healthy at NBCU, Hispanics at NBCU and Women at NBCU. [+]
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