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Travis Bernard leads social media and audience development at TechCrunch. He started with TechCrunch in July 2014, and he radically changed how the site has approached social media. His goal has been to increase site traffic, scale video viewership, strengthen the digital community, and generate revenue. Although most of his focus for audience growth and revenue generation has been related to social media, he also regularly works on developing product enhancements, launching paid advertising campaigns, creating and marketing new digital experiences for their tentpole events, improving newsletters, distributing and pitching content to business partners and O&O properties, and spearheading TechCrunch’s analytics and reporting efforts. [+]