The Times is a daily newspaper owned by Advance Publications that serves Trenton and the Mercer County, New Jersey area, with a strong focus on the government of New Jersey. The paper had a daily circulation of 77,405, with Sunday circulation of 88,336. It competes with the Trentonian, making it one of the smallest markets in the United States with two competing daily newspapers.
The Trenton Times was founded in 1882. The paper was owned by the Kerney family from the turn of the 20th century, and was sold to The Washington Post Company in 1974 for $16 million. Washington Post Company management had committed to overcoming its crosstown rival, the Trentonian, which had been founded in 1945 (by personnel on strike against The Times) and had been taking circulation away from The Times since its inception. The new management began a morning edition and started circulating a Saturday edition, led by a number of editors, publishers and circulation experts imported from The Post. Despite this commitment, The Times lost in excess of 11,000 daily readers in the 1970s, while the Trentonian gained 13,000. By 1982, the Trentonian had pulled ahead of The Times in daily circulation, and held a 67,000 to 62,000 edge in daily papers as of 1987. Area newspaper readers never adopted the Post's approach of turning The Times into a paper with a serious national and international focus, preferring the tabloid Trentonian and its local focus on "cheerful photographs of local residents". The difficulties faced by The Times were so challenging that Katharine Graham, chairman of The Post, called her experiences with The Times as her "Vietnam."
Allbritton Communications Company bought the paper from The Washington Post Company on October 30, 1981, paying $10 to $12 million for the paper. Allbritton reduced news staff at The Times from 80 employees to 56 shortly after its takeover, and made further cuts down to 52. In December 1981, The Times announced that it was dropping its evening edition and would become morning-only as of December 21, 1981. Frustrations with what was perceived as business office interference with news reporting led to defections by a quarter of the news staff in early 1982. The home city was dropped from the title in 1985 as part of an effort to reach out to a broader suburban audience, with separate editions published for (and focusing on) the Trenton, Princeton and Burlington County areas. In December 1986, the paper was sold by Albritton for $50 million to Advance Publications, the privately held company owned by the Newhouse family.
Following that, the paper suffered heavy losses of advertising lineage and circulation combined. Management struggled with various promotional and editorial strategies to retain advertisers and readers, but the hemorrhaging continued and was blamed, chiefly, on the rise of the internet. Like many newspapers, The Times struggled to gain a foothold online, generate a new stream of revenue, and hold onto readers. By 2010, daily print circulation had plummeted considerably fro the figures cited above (see below). In 2011, the historic offices on Perry Street in Trenton, by this time in a state of advanced decay, with very serious roof leaks that at one point completely soaked the newspaper library and its years of paper clippings, were sold to a new owner who proposed to convert the building and its parking lot into a fabricated concrete distribution facility.
The fleet of Times delivery trucks had long since been disbanded, and the printing press had been sold. Printing of the paper was outsourced to the Staten Island Advance, another Newhouse newspaper. Strict, early evening newsroom deadlines were imposed so that the printing schedule would fit that of the Advance. Successive waves of layoffs had decimated the Times staff. By 2011, most of the space in the cavernous Perry Street building was unused. A very thinly populated newsroom kept the editorial function alive while the sales department occupied a portion of the building on the floor below. When the building was sold, the remaining Times crew, numbering around 30, moved into leased offices at River View Plaza beside Waterfront Park, the Mercer County ballpark. Longtime Editor-in-Chief and Publisher Brian Malone retired; and his editorial replacement, Matt Dowling, and new Publisher Sheila Gallagher-Montone struggled to keep the brand alive. Restructuring efforts initially led to a repopulation of the newsroom, as the headcount expanded and the editorial operations reacquired some of their former liveliness. Soon the paper was noted for its singular resilience amid the general decline of the Newhouse newspaper publications. Gallagher-Montone even went so far as to call it "the Times Miracle" in a year-end staff meeting. Within a year or two, however, the tone had changed considerably, and Gallagher-Montone announced in another staff meeting that the paper was "making budget" (meaning meeting revenue targets) but stopped short of saying that it was profitable. Gallagher-Montone retired in 2015, and former vice president of sales Joan Mason took her place as publisher. The series of layoffs continued, with the most recent occurring in the late spring of 2016. According to 2015 circulation figures available from New Jersey Press Association, The Times has a daily and Sunday paid circulation of approximately 31,600.