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The Doritos Locos Taco may be the biggest news to come out of Taco Bell in years, but not to be overlooked is the chains digital and social-media efforts, led by Tressie Lieberman, director-digital marketing and platforms. Ms. Lieberman joined Taco Bell in January 2012 after establishing Pizza Huts digital program. Shes focused on acting like a friend in social media -- not a corporation. [+]