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Tyler Helms is currently in his eighth year at Deutsch Inc., where he serves as Vice President, Group Account Director managing the New York advertising agency's relationships with GoDaddy, H&R Block, Lunesta (Sunovian Pharmaceuticals) and the agency's pro-bono work for CURE (Epilepsy Foundation), Live Out Loud, and The Michael J. Fox Foundation for Parkinson's. In 2012 he helped spearhead GoDaddy's Super Bowl initiative, the first time the internet giant worked with a consumer advertising agency. The campaign was the most successful marketing initiative and business day in the company's history. Most recently he worked with the Deutsch team to re-launch GoDaddy's brand identity including a new target focus, new brand positioning and the launch of their "Its Go Time" campaign in 2013. [+]