Ultimate Direction

In 1985, Ultimate Direction invented the entire category of hydration packs. Ultimate Direction built the first waist pack designed to carry bottles, a few years later created the first bottle strap to carry a water bottle in your hand, and made numerous other innovations that helped define what a hydration pack is today.

More than 25 years later, Ultimate Direction is at the forefront again with its Signature Series, having been created by three of the world’s best ultra-runners. This innovation popularized the "vest" concept for carrying water, featuring no-bounce comfort and the ability to easily access bottles in the front. Now, Ultimate Direction is introducing the very first women's-specific line of hydration packs, designed by the Women’s Collective when Ultimate Direction asked them specifically what they wanted for themselves. Finally, Ultimate Direction has updated the whole product line with new technical fabrics, streamlined design, and contemporary colors.

Ultimate Direction’s products are designed by athletes for athletes. Some of the best runners in the world thought long and hard about what works the best, and the result is the amazing features you see today. The Ultimate Direction mission is to provide the ultimate in high performance hydration for everyday athletes. Ultimate Direction reengineers, reinvents, and redefines high performance hydration for everyday athletes.