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Ultimate Nutrition was founded in 1979 by Victor H. Rubino. Today, Ultimate Nutrition continues to excel with a wide range of products including Muscle Juice, Ultra Ripped Thermogenic Fat Burners, Prostar Whey, Massive Whey Gainer, Horse Power, Creapure, Glutapure, and now ISO Sensation. After 5 years of research ISO Sensation raises the bar in the whey protein isolate market. Sadly, Victor Rubino died in March of 2003. However, Ultimate Nutrition is still owned and operated by the Rubino family to this day. Their commitment to Victor's vision remains the same, to create high quality, highly researched products at an affordable price for everyone. [+]