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Los Angeles based UNIF, which stands for "U're Not In Fashion," has kept its ears to the underground fashion scene for over six years. Equal parts thrash, slime, trap, metal, and grime: UNIF has managed to emerge as the self-proclaimed "chosen label of anyone who knows what doesn’t suck." Eric Espinoza and Christine Lai, designers and founders of UNIF, have helped dial in a soft and grimy aesthetic that speaks to the blasé generation who knows and takes advantage of the fact that youth is fleeting and nothing that's truly cool lasts forever. With a full collection of women's and men's apparel, shoes, and accessories, UNIF is the rebellious, mysterious transfer student to the fashion world, bringing its cult following effortless cool, kitschy cheek, and ironic, edgy style.