VigLink is a San Francisco-based, outbound-traffic monetization service for publishers, forums, and bloggers, which specializes in in-text advertising and marketing.[2][3][4][5] VigLink CEO Oliver Roup founded the company in March 2009.[6][7][8]

In 2012, Oliver Roup reported VigLink was working on 5 billion pages per month.[9]

As of June 2013, VigLink has raised $7.4 million and is working with 30,000 online retailers including EBay, Target,, and Wal-Mart.[10][11][12][13]


VigLink’s content monetization solution connects potential consumers to products by hyperlinking particular keywords in a website’s content.[2][4][8][10]

The company’s technology, VigLink Insert, scans a page for words that could be potentially profitable to the publisher of the page, and connects the keyword with a product from an affiliate program.[4][5] The publisher is paid when a reader clicks a link contained in the content to buy or learn more about a service or product.[4][8][13]

VigLink also offers an outbound analytics service for clients to understand where readers go when they leave their site.[9][14][15]


VigLink’s first service, called VigLink Convert, operates using a JavaScript library that customers install on their web site to identify and monetize all potential links to any of the 30,000 merchants working with VigLink.[9][13][15][16][17]

The company also offers an NLP-powered link-insertion solution, VigLink Insert, to automatically insert links into a publisher’s content without detracting from reader experience.[15][17]

VigLink Anywhere is the startup’s newest product.[17][18] The Anywhere service is geared towards social media, allowing users to monetize links shared on Facebook, Twitter, and other channels.[17][18]


Founding and early investors

Oliver Roup founded VigLink in 2009, after discovering that less than 50% of links to on the web were engaged in the affiliate program.[2][8][15][19][20] The VigLink product was in market by January 2010.[9]

The same month the product was released in market, VigLink received $800,000 in seed funding from First Round Capital and Google Ventures.[3][21][22][23][24][25] Other investors included LinkedIn founder Reid Hoffman and VP for Products at LinkedIn, Deep Nishar.[15][21][24][26]

Acquisitions and technological developments

In August 2010, VigLink announced it had acquired competitor company[25][27][28][29][30][31][32][33] The cofounder of DrivingRevenue, Raymond Lyle, became the president of VigLink.[27][30][32] The acquisition brought over $100 million in transactions from merchandise to the company.[25][28][30][31][33]

The startup closed a Series B funding round in March 2011.[6][34][35][36][37][38] The $5.4 million round was led by Emergence Capital, with continued funding from Google Ventures and First Round Capital.[6][34][35][36][37][38] Emergence Capital partner Kevin Spain also became a member of the VigLink board.[35][36][38]

In November 2011, vigLink debuted the new LinkWeaver service.[2][39][40][41][42] The new technology functioned to enhance VigLink’s automated link affiliation by detecting merchant and product references within a website’s content and linking them to relevant merchant pages.[39][40][41][42] Contrary to alternative in-text methods, the LinkWeaver solution was designed to seek out direct merchant and product references and to avoid hyperlinking keywords to products unrelated to the website’s content.[40][41] In April, 2013, the company renamed its LinkWeaver product to VigLink Insert.

On June 12, 2012, the company announced it had integrated with vBulletin, granting VigLink access to 100,000 forum websites.[43][44][45][46] VigLink also reported that it was processing over 500 million clicks every month.[45]

The following October, vigLink announced a new partnership with iTunes and App Store link optimization service, GeoRiot.[47][48][49]

In May 2013, blog advertising company Skyscraper announced its partnership with VigLink.[50]

In June, VigLink unveiled a new link optimization solution as an optional upgrade to the VigLink Convert service.[12][51] The update modified the original URL, redirecting users to a higher profit-margin retailer.[12][51][52]

Reddit announced that they would begin using Viglink to redirect affiliate links in June, 2016[53]