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Mr. Ranadiv founded TIBCO in 1997 with the vision of bringing real-time technology into the mainstream. His acclaimed New York Times business bestseller The Power of Now: How Winning Companies Sense and Respond to Change Using Real-time Technology (1999) has been widely used in academia and been the subject of numerous interviews. His subsequent book, The Power to Predict (2006), shows the impact of predictive business on mainstream companies from Procter & Gamble to Harrah's and reveals how companies can break new ground in their quest to anticipate customers' needs, create new opportunities, and predict and sidestep unwelcome surprises. [+]