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A widely-acclaimed economist and strategist, W. Brian Arthur teaches companies, especially technology-driven firms, how to build their business to market dominance. He was the first economist to explore the dynamics of increasing returns: how products that have gained market share find it easier to gain further market share and go on to lock-in and dominate their market. Brian is a warm and funny speaker with a lucid, storytelling style and an optimistic perspective on the future of the hi-tech economy. Brian Arthur left an endowed chair at Stanford University to help start the Santa Fe Institute, where he's Citibank Professor. He is currently writing a book on how technology has radically changed the economics of competition, the character of business, and economics itself. [+]