Wealthfront is an automated investment service firm based in Palo Alto, California,[4][5][6][7] founded by Andy Rachleff and Dan Carroll in 2008.[8][9] Rachleff is the executive chairman of Wealthfront and Adam Nash is its chief executive officer.[5]

The company has received funding from Benchmark Capital, DAG Ventures, Index Ventures, The Social+Capital Partnership and individuals, including Marc Andreessen, Ben Horowitz and Jeff Jordan.[10] As of December 2014, Wealthfront had more than $1.7 billion of assets under management.[2][11]


Wealthfront was founded by Benchmark co-founder Andy Rachleff and Dan Carroll in 2008 as kaChing, a mutual-fund analysis company, before pivoting into wealth management.[12][8][6][10] Rachleff was the firm's founding CEO.[10] In December 2012, the firm started tax-loss harvesting for accounts of more than $100,000.[13][14]

The company started 2013 with $97 million in assets under management and grew by 450% in one year.[9]

In 2013, Wealthfront introduced "direct indexing", a tax-loss harvesting platform that purchases the individual securities of an investment portfolio.[2]

In January 2014, Adam Nash became Wealthfront's CEO.[5] In April 2014, Wealthfront raised $35 million in a funding round led by Index Ventures, Ribbit Capital and Benchmark Capital.[15] The funding round brought the firm's total funding to $65.5 million.[16]

In 2016, Wealthfront launched a partnership with the state of Nevada to launch a 529 tax-advantaged college savings plan. In the previous year, Nevada passed approval on a new tax credit for employers who provide fund matching to employees participating in 529 savings programs.[17]