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Mr. Wes Nichols is the Co-Founder and Chief Executive Officer of MarketShare Partners LLC. He is one of the industry's most respected experts in strategic marketing and marketing accountability, with a 20+ year track record of strategic marketing accountability for many of the world's largest companies. Prior to creating MarketShare, Wes was asked by Omnicom Group (NYSE: OMC) to lead TBWA/TEQUILA, a digital marketing agency with a global footprint and sister company to TBWA, one of the world's most respected advertising agencies. Founded in Paris 18 years ago, TEQUILA is a $1.4 billion, 1400 person marketing services network in 40 countries. Wes was brought in to launch a North American network and ‘jump start’ the network with a global offering. As a result, TEQUILA now works globally with numerous global brands. Prior, he was the co-founder and Managing Partner of Direct Partners, building the agency from scratch to one of the largest and hottest direct and digital agencies, with offices in three countries and over $400 million in billings, selling to Omnicom Group in 1999. Direct Partners worked with firms like EarthLink, Pfizer, Nissan, DIRECTV, and Disney. A winner of the Inc. 500 Fastest Growing Companies award, DP is still known as one of the most innovative digital agencies in the industry. Wes is on the Advisory Board of Canoe Ventures, a technology company founded by Comcast, Cox, Time Warner Cable and others to develop and deploy advanced television solutions. Wes is also on Wharton’s Future of Advertising Global Advisory Board, as well as the Advisory Board of MASB, an organization focused on marketing accountability standards and practices. An active Young Presidents Organization (YPO) member, Wes attended and matriculated from Randolph-Macon College and The Johns Hopkins University, with degrees in Psychology and Business, respectively. [+]