WFLC (97.3 FM, "HITS 97.3") is a Mainstream Top 40 music formatted radio station in Miami, Florida. The station is owned by Cox Media Group. Its studios are located on North 29th Avenue in Hollywood and the transmitter site is in Miami Gardens.
Prior to becoming WFLC, 97.3 was home to an AOR/Rock station, WGTR, known as "97 GTR". Before that, it was home to another adult contemporary station, WAIA, known as "97A1A". On January 17, 2014, at 10AM, WFLC transitioned from Adult Top 40 as 97.3 The Coast to Top 40/CHR as Hits 97.3. The final song on 97.3 The Coast was That's All by Genesis while the first song on Hits 97.3 was Timber by Pitbull.