Whistles is a clothing brand with 46 stores across the UK. It was founded in the 1976 by Lucille and Richard Lewin.
In March 2016, Whistles and its 46 shops was bought by the South African retailer, Foschini Group.
In the past, the style of Whistles was described as having "a pretty but decidedly yummy mummy-ish air". Since Shepherdson's appointment as chief executive, the clothes were said to have cleaner silhouettes with a more sophisticated palette; "baby pinks and lilacs have made way for olives, camel, china blue, tea rose and yes, plenty of black – and the detailing has a quirky vintage feel rather than being fussy."