Whistles is a clothing brand with 46 stores across the UK. It was founded in the 1976 by Lucille and Richard Lewin.

In January 2008, Jane Shepherdson, former Topshop director, signed a deal to purchase a 20 per cent stake in Whistles and was appointed the job of chief executive.[3]

In March 2016, Whistles and its 46 shops was bought by the South African retailer, Foschini Group.[4]


In the past, the style of Whistles was described as having "a pretty but decidedly yummy mummy-ish air".[5] Since Shepherdson's appointment as chief executive, the clothes were said to have cleaner silhouettes with a more sophisticated palette; "baby pinks and lilacs have made way for olives, camel, china blue, tea rose and yes, plenty of black – and the detailing has a quirky vintage feel rather than being fussy."[5]