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Will Carey, a principal designer at IDEO, specializes in interaction and industrial design. As a team leader, he encourages designers to take provocative, inspired approaches when faced with demanding challenges. Will works across a wide range of industries from consumer electronics and automotive to biotech and toys. He is particularly interested in looking at future scenarios to understand some of the social, ethical, and cultural implications of emerging technologies and how they are shaping our behavior, both physically and digitally. [+]