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Willie is the CEO and resident prankster of Duck Commander. As the only one with the business degree, he took the company from a living room operation down by the river to a premiere destination for all things outdoors. He says he honed his skills as a salesman by selling his freshly caught fish at the market with his mum as a young boy. Even then he was always working to negotiate the best price. While he says "being a redneck millionaire has its perks," including buying new trucks, gadgets and swanky suits, working with kin can be a headache. [+]