WLLD-FM (St. Petersburg, FL)

WLLD is a Rhythmic Contemporary Hits-formatted radio station licensed to Lakeland, Florida that serves the Tampa Bay area in Florida, and is owned by Beasley Broadcast Group. Although the target audience of WiLD 94.1 is mainly people of ages 18–49, its main competitors are currently iHeartMedia's combo of Top 40 WFLZ ("93-3 FLZ"), and Urban Contemporary WBTP ("95.7 The Beat"). WLLD's transmitting facilities are in southeastern Hillsborough County, near the "Four Corners" while its studios are in St. Petersburg. The station can be picked up as far as Cape Coral, Leesburg, Orlando and Okeechobee. Unlike most rhythmic contemporary stations in the United States, which focus mostly on a broad-based playlist featuring dance and rhythmic pop (with little hip-hop/R&B) material, WLLD has an emphasis on hip-hop/rap and R&B tracks, which formed the format in the 1990s. [1]