WXRV-FM (Haverhill, MA)

WXRV (The River 92.5 FM) is an adult album alternative radio station based in Andover, Massachusetts, with a signal covering most of northeast Massachusetts and southern New Hampshire, and audible as far away as Plymouth, Massachusetts. Originating in 1947 as WHAV, an AM station in Haverhill, an FM station was founded in 1948, but went dark in the early 1950s. The FM station was restored on its current frequency in 1959; it became WLYT (Lite 92.5) in 1983, and gained its current identity as WXRV in 1995, presumably[citation needed] taking the River moniker from the nearby Merrimack River (though with its wider reach, it uses Boston's Charles River for publicity purposes), but some say that the "river" moniker is for its diverse format of music that winds back and forth flowing like a river. Despite the station's transmitter location, WXRV attempts to primarily serve the Greater Boston area; its signal also reaches into the nearby Manchester and Portsmouth markets. To overcome signal issues near Boston, the station applied for four on-channel booster stations in the Boston and metro-west areas in August 2015. The studios are still located in Haverhill, in the original WHAV art deco building. The current station inherited a facility on the top floor of its studio now called the River Music Hall, which was designed for broadcasting live performances in the pre-rock era, and is used today to broadcast live performances and to record performances for later broadcast. [1]