xoJane (also known as xoJane.com) is an American online magazine geared toward women and founded by Jane Pratt, founding editor of Sassy and Jane magazines.[2][3][4]

In less than two months from the launch date, xoJane established itself as one of Forbes' "Top 10 Lifestyle Websites for Women."[5] Pratt serves as editor-in-chief with Emily McCombs as executive editor, Lesley Kinzel as deputy editor and Mandy Stadtmiller as editor-at-large.[6]

Pratt launched a British sister site, xojane.co.uk, in June 2012, with Rebecca Holman as editor.[7]

In March 2013, xoJane launched spinoff beauty site xoVain.[8]

xoJane and xoVain were acquired by Time Inc. from Pratt and SAY Media in 2015.[9]


xoJane contributor Amanda Lauren's piece "My Former Friend's Death Was a Blessing", in which she detailed her assumptions about her acquaintance's life and her reaction to her death, sparked public outcry.[12] The article was removed by xoJane within a day.[12]