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Yael Cohen Braun is the founder, president, and CEO of F*ck Cancer, an innovative health organization aiming to activate Gen-Y to engage with their parents about early detection, preventative lifestyle, and communication around cancer. A former finance professional, Yael launched FCancer in 2009 after her mother was diagnosed with breast cancer. Determined to marshal strength for her mom, Yael decided to use the "F" word to fight the "C" word. [+]